YouVersion is the world’s most popular Bible app with over 274 million downloads. Kent Shaffer of Create Etc was there in the early years working on growth strategies with YouVersion’s cofounders back when YouVersion was only 10 million users. Kent also assisted public relations and social media marketing as well as helped YouVersion develop relationships with Christian influencers.
And before YouVersion was a Bible app, Kent offered user experience feedback in 2007 on the early wireframes of the original YouVersion, which was only for desktop browsers.
Date: 2007 & 2009-2011
Skills: Marketing, Strategy, Web UX