Working in tandem with Gradlime (content marketing agency), we designed ads and conducted market research for Zondervan’s NIV Cultural Backgrounds Study Bible. This campaign was one of Zondervan Bible Division’s most successful campaigns ever!
Skills: Graphic Design, Icon Illustration
We designed an infographic-styled ad with custom icons to grab readers’ attention and instantly show them how this study Bible’s insights change one’s Bible reading experience. We collaborated with Gradlime on the ad concept.
Using target audience personas created by Gradlime, we researched where Zondervan’s potential customers spend their time online and then created a list of 50 influencers and platforms where Zondervan should consider marketing the NIV Cultural Backgrounds Bible.